Vox Machina

Prime Video charged us with catapulting Critical Role’s animated series beyond their core fans, and into gaming-adjacent fanbases. We had to prove that Vox Machina’s cartoon style didn’t detract from the show’s substance and top-notch production – especially to those who’ve never rolled a d20.

DELIVERED ELEMENTS:
Announce Trailer
Social Spots

SERVICES:
Concepting & Script Development
Editorial
Music Supervision
Motion Graphics
Design & Animation
A/V Post Production

CHALLENGE:

LAUNCH AN ADULT ANIMATED SERIES WITH AN ACCESSIBLE YET AUTHENTIC TRAILER.

"WE F* SH UP."

Like most of our spots, we started with the music.

We hand-picked a modern, punk rock sound to hook our audience and convert our misfit-crew swagger. From there, we leaned on our gaming expertise – and in-house dungeon masters – to create a hilarious bloody yet heartwarming invitation that stays true to the spirit of Dungeons and Dragons: bringing dynamic personalities to life.

New Business:

Vox Machina

CHALLENGE:

LAUNCH AN ADULT ANIMATED SERIES WITH AN ACCESSIBLE YET AUTHENTIC TRAILER.

"WE F* SH UP."

Case Studies

Forza Motorsport

Kingdom Come: Deliverance II

Indiana Jones And The Great Circle

Alan Wake II

Forza Horizon

HI-FI RUSH

Vox Machina

CHALLENGE:

LAUNCH AN ADULT ANIMATED SERIES WITH AN ACCESSIBLE YET AUTHENTIC TRAILER.

"WE F*** SH** UP."

Case Studies

Forza Motorsport

Kingdom Come: Deliverance II

Indiana Jones And The Great Circle

Alan Wake II

Forza Horizon

HI-FI RUSH

"WE F* SH UP."