Simply put, our gameplay trailer needed to blow players away: visually, sonically, and with a nod to Bethesda’s genre-forging legacy. To do this, our Capture crew began with a meticulous deep-dive, unearthing cinematic set pieces, scenics, and action for Editorial to weave into a succinct, interstellar journey. This effort was guided by a shared creative vision of what makes Starfield awesome: Scale. Craftsmanship. Intrigue. And the dream of blasting off into the great unknown.

That dream also needed a soundtrack big enough to carry us through space, so we took the already epic in-game score and customized it to amp up the goosebumps factor.

The first expansion landed with high hopes: how do you build on one of the most vast exploration titles of all time? We tackled this expectation by rooting our gameplay trailer with elements that evolve what Starfield is, and how it plays. Leading with a space-horror tone that pushed the base game’s adventure, we focused on added worlds, weapons, and mod tools to pay off the Dev’s mission for a bigger, better cosmos. This led to the DLC Launch Trailer where the story took center stage highlighting the locations you’ll visit, the characters you’ll meet and the mysteries in ‘Shattered Space’.

One of Starfield’s most requested updates touched down in the form of a lunar rover: the REV8. Now, quality of life updates don’t often get a big A/V push. But we saw an opportunity to make current and lapsed players do a double-take, and get them talking about the vehicle they’ve been waiting for. Instead of approaching this as a traditional update trailer, we treated it like a high-end car reveal. This premium style and tone elevated the REV8 spot to feel like a bigger, post-launch moment for Starfield. And players took notice, as the game peaked at 14M unique players averaging 40 hours of playtime. Not too shabby for a single feature update spot.