Fortnite

Live-service gaming has lept from Battle Bus into the social spotlight. We’re engaged with Epic to concept and produce the majority of the Fortnite content across vertical video channels, joining the most popular battle royale with the kaleidoscopic community on TikTok, Instagram and Youtube Shorts.

DELIVERED ELEMENTS:

Social Strategy
Social Videos
Custom Music & Sounds

SERVICES:

Social Strategy
Daily Community & Trend Analysis
Creative Concepting
Custom Music Composition
Editorial
Game Capture

CHALLENGE:

HOST AN ONGOING BRAND CAMPAIGN WITH AN OPEN INVITATION TO CREATE, EXPLORE, AND VIBE OUT.

TikTok is a unique beast

TikTok and similar video-first platforms demand more authenticity and connection with audiences than was expected even a couple of years ago. Instead of viewing our role as a more traditional Social Media Manager on these channels, our social department thinks and operates like content creators from the community – creating narrative-based or “meme-y” content for the game that both existing and potential players get excited about and engage with.

10M+ FOLLOWERS

To date, we’ve gained the channel over 10 million total followers, with more joining the party every day

10X FASTER GROWTH

After launching our social strategy, we’ve seen the follower growth rate increase ten times faster than before we joined Epic for this initiative.

#3 TOP BRAND

In Conviva’s 2022 TikTok

Benchmarks and Strategy Guide for Brands. Fortnite was crowned 3rd top brand on the platform, based on engagement rate, growth and number of followers.