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South Of Midnight
We joined the storytellers at Compulsion Games to unveil a brand new IP, packed with the tallest Southern tales that you’ve never heard of.
Delivered Elements:
Digital Ads
Launch Campaign Gameplay Trailers
Social Spots
Audio Ads
Services:
Custom Music Composition
Music Supervision
Digital Ad Strategy
Concepting & Script Development
Editorial
Game Capture
Motion GFX Design & Animation
Unreal Sequencer Custom Animation
CHALLENGE:
HOOK RPG PLAYERS WITH
A LOVINGLY-CRAFTED,
MYTHIC SOUTHERN WORLD
If you’ve never heard the tale of Two-Toed Tom or had nightmares of Huggin’ Molly’s deathly claws, you likely didn’t grow up in the Deep South. Like Greek mythology, this folklore of monsters and spirits is woven into American Southern culture. And it’s where this game takes root.
THE FINAL CHAPTER…
1M PLAYERS
WITHIN A MONTH
OF LAUNCH
This launch is a huge success for Xbox’s initiative to reach new audiences with a more diverse portfolio of games, and a testament to our marketing resonating with players.
