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PUBG Awards
When PUBG hit its fifth anniversary, the OG battle royale aimed to toast – and reconnect with – both casual and hardcore players. So we did what any good party host would do by turning the celebration into a competition with the PUBG Awards: a UGC-based contest that rewarded thrills over skills.
Delivered Elements:
Highlight/Recap Videos
Motion Graphics Toolkit
Program Awards
Social Media Posts
Services:
UGC Campaign & Program Development
Game Capture
Social Media Community Management
Editorial
Motion Graphics Design & Animation
A/V Post Production
Prize Fabrication
CHALLENGE:
CREATE A SOCIAL ACTIVATION THAT WELCOMES ALL SKILL LEVELS IN THE PUBG COMMUNITY
THRILLS OVER SKILLS
Our competition needed to be an open invitation. That meant creating weekly challenges that any player could enter and win, newbies included. So we designed each category around approachable stunts and thrilling plays instead of high-barrier displays of skill. And best of all, every submission was tagged for the community to praise, share and elevate.
