DC Universe Online

From pre-launch through post-launch, Hammer has overseen the A/V campaign for this massive MMO and developed a keen understanding of how to work in this tricky game genre. Tasked with convincing both MMO and traditional console audiences that DCUO is the most action-packed entry in this genre, we have continued to serve this audience in promoting post-launch content. Gameplay capture featuring multiple players in various time zones has helped fuel a gameplay footage driven campaign.